Your ads aren’t failing because of media buying
They’re failing because of creative
Weak hooks → no attention. Generic edits → no engagement. No testing → no scale.
You don’t need more ads. You need ads that actually work.
Low-performing ad
The ad isn’t converting because the hook is weak, the message is unclear, and it fails to grab attention fast.
High-performing ad
The ad delivers results because it catches attention fast, builds interest, and inspires action.
Prioritize videos longer than 30 seconds
Because interstitial placements offer 5+ seconds of guaranteed attention and rewarded placements are unskippable for up to 60 seconds, short ads underutilize available attention.
Create longer videos using existing assets
Stitch together multiple UGC videos. Showing more than one creator also increases the chances an ad will resonate.
Focus on narrative
Successful advertisers on Axon invest in longer-form storytelling that clearly communicates brand, product, and value.
85%
of top-spending videos utilize voiceover
First-person storytelling is an effective way to engage and build trust with users.
Use clear, legible captions
Many mobile gamers have sound off by default. To make sure your message resonates, use clear, legible captions.
Videos with captions drove 64% higher Day 0 ROAS than videos without captions for Mellow Sleep in an October 2025 experiment.
Vary hooks and pacing
Strong early hooks
Attention-grabbing hooks in the first few seconds are important for retaining engagement after the skip button appears in interstitial placements.
Slower builds
Slower builds, layered storytelling, and educating on product features often performs particularly well in rewarded placements.
People don’t shut up
about us for a reason.
Ready to level up? Let’s talk.
Book a free call and let’s make some noise.